The Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and Agriculture which supports producer regions.
With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers around the world.
In January 2014, SCW committed to becoming the nation’s first 100% sustainable winegrowing region by 2019.
Kevin Barr (Chairman)
Joe Dutton (Vice Chairman)
Brad Petersen (Past Chairman)
Mark Sanchietti (Treasurer)
Ray Johnson (Public Member)
Rhonda Smith (Public Member At-Large)
Karissa Kruse, President
Kate Piontek, Vice President of Operations
Sean Carroll, Director of Marketing & Communications
Robert LaVine, Sustainability Manager
Karen Thomas, Grower Programs Manager
Andriana Duckworth, Relationship & Program Manager
Christy LaFaver, Adminsitrative Assistant
Lori Petersen, Bookeeper