The Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and Agriculture which supports producer regions. 

With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers around the world.

In January 2014, SCW committed to becoming the nation’s first 100% sustainable winegrowing region by 2019.  

2015/2016 Commissioners

Kevin Barr (Chairman)
Duff Bevill
Joe Dutton (Vice Chairman)
Doug McIlroy
Bret Munselle
Glenn Proctor
Dan Rotlisberger
Brad Petersen (Past Chairman)
George Martinelli
Mark Sanchietti (Treasurer)
Ray Johnson (Public Member)


Joe Battaglini
Domenic Carinalli
Anna Darden
Joe Judge
Marissa Ledbetter
Richard Mounts
Vickie Mulas
Mark Pasternak
Rich Schaefers
Rhonda Smith (Public Member At-Large)
Brent Young


Karissa Kruse, President
Phone: 707-522-5863
Email: Karissa@sonomawinegrape.org

Kate Piontek, Vice President of Operations
Phone: 707-522-5868
Email: Kate@sonomawinegrape.org

Sean Carroll, Director of Marketing & Communications
Phone: 707-522-5865
Email: Sean@sonomawinegrape.org

Robert LaVine, Sustainability Manager
Phone: 707-522-5851
Email: Robert@sonomawinegrape.org

Karen Thomas, Grower Programs Manager
Phone: 707-522-5862
Email: Karen@sonomawinegrape.org

Andriana Duckworth, Relationship & Program Manager
Phone: 707-522-5867
Email: Andriana@sonomawinegrape.org

Christy LaFaver, Adminsitrative Assistant
Phone: 707-522-5864
Email: Christy@sonomawinegrape.org

Lori Petersen, Bookeeper
Phone: 707-522-5852
Email: Finance@sonomawinegrape.org