22nd Annual Dollars & $ense Seminar & Tradeshow - January 17, 2013

22nd Annual Dollars & $ense Seminar & Tradeshow - January 17, 2013

"Understanding Grape and Wine Markets"

Directions: Wells Fargo Center for the Arts
50 Mark West Springs Road

The Sonoma County Winegrape Commission (SCWC) is hosting the 22nd annual Dollars and $ense Seminar and Tradeshow.  This event is open to all who are involved or interested in the wine industry. We hope to see you there!  

Lunch registration is now closed. Walk-in registrations to attend SEMINAR & TRADESHOW ONLY on day of event will be accepted with check or cash.


7:30 a.m. Registration and Tradeshow
8:30 a.m. Welcome – John Balletto, Commission Chair
8:45 a.m.

Marketing Program and Community Outreach Update - Karissa Kruse, Sonoma County Winegrape Commission Director of Marketing

9:20am Market Research: Setting the baseline on research of our Sonoma County winegrape marketing & promotion campaign - Christian Miller, Wine Opinions
10:00 a.m. Tradeshow
11:00 a.m.

2012 Bulk Wine and Grape Market Update / Prospects for 2013 -  Glen Proctor and Chris Welch, Ciatti Company

11:40 a.m.

Assessing the Current Business of Wineries / Is the Strength of the Grape Market Sustainable? - Rob McMillan, Silicon Valley Bank

12:30 p.m. Adjourn and Lunch

Dollars & $ense exhibitors must be a current 2013 Commission Sponsor. For more information: 2013 Commission Sponsorship

Tradeshow Exhibitors (in alphabetical order)

Advanced Viticulture, Inc. NovaVine
AG Unlimited Owl Ridge Wine Services
Allied Grape Growers Pacific Distributing
American AgCredit Precision Wireless Service
Bank of Marin Ray Carlson & Associates, Inc.
Bay Area Air Quality Management District Royal Petroleum
Brandt Monterey Shur Farms Frost Protection
Cameron & Cameron Smothers Ag & Industrial Supply
Central Valley Agriculture Supply Solar Universe, Santa Rosa
Chris Maloney Crop Insurance Services Sonoma Compost Company
Ciatti Company Sonoma County Agricultural Commissioner's Office
Cold Creek Compost Sonoma County Farm Bureau
Crop Production Services Sonoma County Winegrape Commission
Duarte Nursery SSU Wine Business Institute
EDD / Workforce Services Division Sunridge Nurseries, Inc.
ERTEC Environmental Systems Turrentine Brokerage
Farmecology Labs United Country- KM Properties
Farm Services Agency VANTREO Insurance Brokerage
Garton Tractor, Inc. Vineyard & Winery Management
George Petersen Insurance Vineyard Industry Products
Guillaume Grapevine Nursery Vintage Nurseries
Hansel Ford Volvo Rents
Harmony Farm Supply Western Weather Group
Jim's Supply Company, Inc. Wine Industry Network
Meristem Technologies Wyatt Irrigation Supply