NEWS UPDATE: 23rd Annual Dollars & $ense Seminar and Tradeshow, January 15

"Sustaining the Momentum"

50 Mark West Springs Road, Santa Rosa, CA

The Sonoma County Winegrowers’ 23rd Annual Dollars & $ense Seminar and Tradeshow on Wednesday, January 15, 2014 will focus on “Sustaining the Momentum.” The event will provide perspective and plans for expanding the successful Sonoma County brand initiative, renewed commitment towards stewardship of the land, and maintaining the legacy built over the last century by Sonoma County’s multi-generational family wine growers. This year’s event will occur from 7:30am -1:30pm at the Wells Fargo Center for the Arts located at 50 Mark West Springs Road, Santa Rosa 95403.


During the event, the organization’s President Karissa Kruse will present “A Sustainable Sonoma County Wine Industry: Our Legacy and Future.” This will be followed by a panel discussion entitled “It Matters: A Marketplace Perspective on Sustainability” that will feature industry leaders and a respected Master Sommelier all discussing the importance of sustainability, as well as the trends they’re seeing in the marketplace. The panel consists of Emily Wines, Master Sommelier and Director of Wines at Kimpton Hotels & Restaurants; Katie Jackson, Family Representative, Government Relations and Community Outreach for her family’s Jackson Family Wines; Steve Smit, VP Vineyards and Grape Management of Constellation Brands, Inc.; and Allison Jordan, Executive Director of the California Sustainable Winegrowing Alliance.

In addition, Brian Clements and Marc Cuneo of Turrentine Company will close the event with their presentation “2013: A Wine Odd-yssey.” Stanley Kubrick’s epic film, 2001: A Space Odyssey, has nothing on the North Coast wine business. While we may not have had any black monoliths to spur evolution, we have survived a difficult economy and journeyed through two years of crops below expectation with low bulk wine inventories followed by two years of crops above expectation with increasing bulk wine inventories. They will bring you up to date on what you need to know in this changing market.  The Sonoma County Winegrowers will also provide an overview of their year in review and a look ahead at their marketing and promotional plans for 2014.

For general evnet questions contact Karen at 707-522-5862 or
Businesses interested in participating in the tradeshow should contact Ginger at 707-522-5864 or
Dollars & $ense exhibitors must be a 2014 Commission Sponsor.  Find out more details here:
7:30 a.m. Registration and Tradeshow
8:30 a.m.
Welcome and 2013 Recap
Brad Petersen, Commission Chairman of the Board
Karissa Kruse, President SCW
A Sustainable Sonoma County Wine Industry: Our Legacy and Future
Karissa Kruse
It Matters: A Marketplace Perspective on Sustainability
     Emily Wines, Kimpton Hotels and Restaurants 
     Katie Jackson, Jackson Family Wines
     Steve Smit, Constellation Brands, Inc.
     Allison Jordan, CSWA
10:00 a.m.
Enjoy the tradeshow and please visit our sponsor vendors
11:00 a.m.

Evolving the Sonoma County Brand: Marketing and Community Outreach Plan with highlights of the Sonoma County Wine Industry Economic Impact Study
Karissa Kruse

2013: A Wine Odd-yssey: A full market update on Builk Wine and Grape Market Update/Prospects for 2014
Brian Clements and Marc Cuneo, Turrentine Company

Presentation of the Nick Frey Community Contribution Award

12:30 p.m.

Adjourn & Lunch