"Sustaining the Momentum"
The Sonoma County Winegrowers’ 23rd Annual Dollars & $ense Seminar and Tradeshow on Wednesday, January 15, 2014 will focus on “Sustaining the Momentum.” The event will provide perspective and plans for expanding the successful Sonoma County brand initiative, renewed commitment towards stewardship of the land, and maintaining the legacy built over the last century by Sonoma County’s multi-generational family wine growers. This year’s event will occur from 7:30am -1:30pm at the Wells Fargo Center for the Arts located at 50 Mark West Springs Road, Santa Rosa 95403.
ONLINE REGISTRATION CLOSED. WALK-INS ACCEPTED ON DAY OF EVENT. PLEASE BRING CHECK OR CASH. GROWERS: $20.00 and OTHER INDUSTRY: $30.00 LUNCH IS SOLD OUT.
During the event, the organization’s President Karissa Kruse will present “A Sustainable Sonoma County Wine Industry: Our Legacy and Future.” This will be followed by a panel discussion entitled “It Matters: A Marketplace Perspective on Sustainability” that will feature industry leaders and a respected Master Sommelier all discussing the importance of sustainability, as well as the trends they’re seeing in the marketplace. The panel consists of Emily Wines, Master Sommelier and Director of Wines at Kimpton Hotels & Restaurants; Katie Jackson, Family Representative, Government Relations and Community Outreach for her family’s Jackson Family Wines; Brad Petersen, Commission Chairman of the Board; Karissa Kruse, President SCW.
Evolving the Sonoma County Brand: Marketing and Community Outreach Plan with highlights of the Sonoma County Wine Industry Economic Impact Study
2013: A Wine Odd-yssey: A full market update on Builk Wine and Grape Market Update/Prospects for 2014
Brian Clements and Marc Cuneo, Turrentine Company
Presentation of the Nick Frey Community Contribution Award
Adjourn & Lunch