22nd Annual Dollars & $ense Seminar & Tradeshow - January 17, 2013
"Understanding Grape and Wine Markets"
Directions: Wells Fargo Center for the Arts
50 Mark West Springs Road
The Sonoma County Winegrape Commission (SCWC) is hosting the 22nd annual Dollars and $ense Seminar and Tradeshow. This event is open to all who are involved or interested in the wine industry. We hope to see you there!
Lunch registration is now closed. Walk-in registrations to attend SEMINAR & TRADESHOW ONLY on day of event will be accepted with check or cash.
Agenda:
| 7:30 a.m. | Registration and Tradeshow |
| 8:30 a.m. | Welcome – John Balletto, Commission Chair |
| 8:45 a.m. |
Marketing Program and Community Outreach Update - Karissa Kruse, Sonoma County Winegrape Commission Director of Marketing |
| 9:20am | Market Research: Setting the baseline on research of our Sonoma County winegrape marketing & promotion campaign - Christian Miller, Wine Opinions |
| 10:00 a.m. | Tradeshow |
| 11:00 a.m. |
2012 Bulk Wine and Grape Market Update / Prospects for 2013 - Glen Proctor and Chris Welch, Ciatti Company |
| 11:40 a.m. |
Assessing the Current Business of Wineries / Is the Strength of the Grape Market Sustainable? - Rob McMillan, Silicon Valley Bank |
| 12:30 p.m. | Adjourn and Lunch |
Dollars & $ense exhibitors must be a current 2013 Commission Sponsor. For more information: 2013 Commission Sponsorship
Tradeshow Exhibitors (in alphabetical order)
| Advanced Viticulture, Inc. | NovaVine |
| AG Unlimited | Owl Ridge Wine Services |
| Allied Grape Growers | Pacific Distributing |
| American AgCredit | Precision Wireless Service |
| Bank of Marin | Ray Carlson & Associates, Inc. |
| Bay Area Air Quality Management District | Royal Petroleum |
| Brandt Monterey | Shur Farms Frost Protection |
| Cameron & Cameron | Smothers Ag & Industrial Supply |
| Central Valley Agriculture Supply | Solar Universe, Santa Rosa |
| Chris Maloney Crop Insurance Services | Sonoma Compost Company |
| Ciatti Company | Sonoma County Agricultural Commissioner's Office |
| Cold Creek Compost | Sonoma County Farm Bureau |
| Crop Production Services | Sonoma County Winegrape Commission |
| Duarte Nursery | SSU Wine Business Institute |
| EDD / Workforce Services Division | Sunridge Nurseries, Inc. |
| ERTEC Environmental Systems | Turrentine Brokerage |
| Farmecology Labs | United Country- KM Properties |
| Farm Services Agency | VANTREO Insurance Brokerage |
| Garton Tractor, Inc. | Vineyard & Winery Management |
| George Petersen Insurance | Vineyard Industry Products |
| Guillaume Grapevine Nursery | Vintage Nurseries |
| Hansel Ford | Volvo Rents |
| Harmony Farm Supply | Western Weather Group |
| Jim's Supply Company, Inc. | Wine Industry Network |
| Meristem Technologies | Wyatt Irrigation Supply |
