Dollars and $ense - January 20, 2011
"Working with Today’s Reality"
Directions: Wells Fargo Center for the Arts
50 Mark West Springs Road
Santa Rosa, CA 95403
|7:30 a.m.||Registration and Tradeshow|
|8:30 a.m.||Welcome – Steve Sangiacomo, Commission Chair|
|8:45 a.m.||Increasing Dollars per Acre – Steve Smit, Constellation Wines; Nick Goldschmidt, Winemaker Goldschmidt Vineyards and consultant; Pete Opatz – Silverado Premium Partners|
|9:30 a.m.||Marketing Program Update – Mike Rowan/Duff Bevill, Marketing Committee Co-Chairs|
|9:50 a.m.||Frost Ordinance Update – Doug McIlroy, Rodney Strong Vineyards|
|11:00 a.m.||Market Prospects for 2011 – Glenn Proctor, Ciatti Company
Winery Prospects – Rob McMillan, Silicon Valley Bank
Wine Sales Trends – Doug Goodwin, VP Client Insights, Beer, Wine & Spirits, Symphony IRI
|1:30 p.m.||Russian River Watershed Grower Informational Meeting|
Pre-registration has closed. Walk-in registrations will be accepted for Seminar & Tradeshow only the day of the event.
Please contact Karen with any questions at (707) 522-5862.
Exhibitor registration has closed.
Please contact Ginger with any questions at (707) 522-5864.
*Lunch costs include $5.00 donation for wine to support the Sonoma County Grape Growers Foundation Employee Development Program.
Download the presentations from the 2011 Dollars & $ense Seminar below.