2010 Dollars & $ense - January 21
The Sonoma County Winegrape Commission
Cordially invites you to the 19th Annual Dollars and $ense Seminar and Tradeshow
"Anticipating the Rebound"
Wells Fargo Center for the Arts 50 Mark West Springs Road Santa Rosa, CA 95403
| 7:30 | Registration, Coffee & Tradeshow |
| 8:30 | Welcome – John Balletto, SCWC Chair |
| 8:45 | Market Research on Conjunctive Labeling, Christian Miller, Wine Opinions |
| 9:30 | Marketing Update, Larry Levine, SCWC Vice President of Marketing & Communications & Ginger Baker, Grower & Community Outreach |
| 9:45 | Tradeshow and Break |
| 10:45 | Crop Insurance Update - A tool to Mitigate Frost Risk, James Otto, USDA Risk Management Agency |
| 11:15 | 2009 Grape Market Recap, Brian Clements & Steve Fredricks, Turrentine Brokerage |
| 12:00 | Prospects for 2010, Panel: Brian Clements & Steve Fredricks, Turrentine Brokerage; Brian Lechner, Nielsen Company; Randy Mora, Wells Fargo Bank; Clyde Beffa, K&L Wines |
| 1:00 | Lunch with Sonoma County Wines |
Pricing:
Online Registration is now closed. On-site registration for the Seminar & Tradeshow between 7:30-8:30 a.m. Please bring $20.00. There is a cash machine located next to the registration tables, or you may bring a check payable to SCWC. Lunch sales are closed.
Sponsor Vendor Tradeshow Deadline: Friday, January 8, 2010 at 5:00 p.m. For questions, please contact Ginger at (707) 522-5864.
Lunch Deadline: Monday, January 18, 2010 at 5:00 p.m.Directions to Wells Fargo Center
For more information please contact 707-522-5864 or info@sonomawinegrape.org
